Posts Tagged ‘SEO’

SEO Tips and & Tricks: Ideas so Juicy, You’ll Need a Napkin!

Monday, June 15th, 2009

For our fourth session, of eight on our Social Media TeleSummit, decided to shift gears a little bit.  We interviewed Gillian Muessig of SEOmoz.    Her topic was Gillian Muessig of SEOmozSEO Tips and & Tricks: Ideas so Juicy, You’ll Need a Napkin!   I had met Gillian before and saw her on a panel at a CRAVE conference a while back.  I knew her information would be awesome, but wow did she blow me away on the call yesterday.  Man, can that woman talk about SEO.  She is so passionate and so eloquent you just want to listen to more of what she has to say. 

So what did I learn?  I learned before I engage in any social media, I need to have a strategy in place to get my website at the top of the search page.  Am I doing that?  Probably not as well as I should.  She asked if my website deserved to be on the top of the page?  Implying had I done my homework?  Have you?  Great question.  Gillian took us through using links and how we should structure our links to get the most benefits, we talked about keywords and incorporating this all with social media; it was invaluable information. 

Thank you so much for being on the call Gillian.  You are truly the Mom of SEO and that title is yours to keep.  Continue to check our website and blog for more information regarding social media and SEO.  If you missed the Embrace Social Media, a TeleSummit, be on the lookout for Gillian’s presentation available from A Red Bench.

How To Choose The Right Keywords

Wednesday, March 25th, 2009

computerIn April, we have an expert speaker who has so much information on search engine optimization (SEO).  His name is Zeke Camusio and I have learned a great deal from his online articles.  I am really looking forward to this teleclass as this is a very important subject to our business.  A question that keeps comes up is how to select the right keywords for to maximize your search engine optimization.   Here are some tips from Zeke.

Step 1: Coming up with a list of possible keywords and the important thing here is to create a keyword list as large as possible.

Step 2: Use a keyword research tool to get even more keywords
Zeke recommends WordTracker which gives you a lot of keywords you didn’t think of before.

Step 3:  Check search volume.  You can use WordTracker (http://freekeywords.wordtracker.com/) or/and Google Keyword Tool (https://adwords.google.com/select/KeywordToolExternal) to find out how many searches your keywords have. You don’t want to waste your time optimizing your website for keywords that are searched for once a month.

Step 4: Check competition
After you’ve found relevant keywords with a good search volume you have to make sure that they are relatively easy to rank for. The less competition, the better.

In Zeke’s opinion,  ”SEO is by far the best way to promote a business online.”  Make sure you’re getting the most from your keywords.  Zeke will discuss keywords and much more on our April 15th teleclass called Knock Your Socks Off Online Campaigns.