We know you have many great ideas stirring around in your head.  But how to you get them out of your head and into the marketplace?  Those who are truly successful with information products are the ones who provide great value and make the consumers want to return for more.  On this call with experts from Marketing Edge Ventures, learn the benefits, types of information products, criteria for selecting an idea and steps to take to create a valuable, sought after information product.

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Typically, most business owners market their business when the phone stops ringing and that’s not a plan.  Back in December, we had a teleclass called Create A World Class Marketing Plan and if you haven’t already listened to that call, we encourage you to do so.  What we discussed on that call is the importance of having a strategic marketing plan in place to achieve your goals every month.  We shared the key components of a profitable marketing plan and how to execute like a  pro.  When you have a strategic plan in place, you leverage what you already have and what is already working for you, in a consistent way that allows you to work smarter, not harder.  By having a marketing plan, you should not have to re-create the wheel monthly, but rather have a system that works for you.   

On a recent teleclass, 7 No Cost Marketing Tactics we shared tactics you can use to grow your business  that cost little or no money.  When I worked at the advertising agency we looked at marketing as a 3-legged stool and that means one could not work without the other.  Marketing consists of advertising, promotions and public relations; you want all three to be present in your marketing plan.  Often times, when we associate advertising with offering a discount, which has become even more a challenge right now as everything is 75% off, but discounting is not your only option. 

On our recent call we shared 7 marketing tactics that will increase your visibility and credibility and none of which involved offering a discount.  Take some time to think about your marketing and how you can grow your business without affecting the bottom line.