On a recent Teleclass, Mid Year Marketing Review, (which will be on the website in a few days), an attendee asked what public relations is. It’s a great question and we go into detail about it on our Teleclass called Create a World Class Marketing Plan.
But think of it this way, with advertising you pay, with public relations you pray. I have a marketing friend that always used to say that and its true. PR keeps your name and business out front in the eye of the community, but its costs very little or nothing. It can involve committees, associations or sponsorships. PR can be:
- Writing articles for a paper that benefits the readers
- Press releases
- Public speaking
- Support within your community
- Donation of Time / Services
PR provides outstanding long term benefits to your business ; it increases your credibility and can build greater brand awareness. Be sure to include PR as one of the elements to your World Class Marketing Plan.