Posts Tagged ‘networking’

The Holidays are Here … Put Your Networking In Gear!

Tuesday, December 1st, 2009

Its that time of year again and we wanted to revisit a great article from our newsletter last year.  By Marny Lifshen, Author of Some Assembly Required: A Networking Guide for Women:

No sooner is the Thanksgiving turkey digested when the Holiday Party Season begins.  Many dread the often hectic schedule of December, as seemingly every company and organization hosts a lunch or cocktail party for their customers, clients, employees, suppliers, members and friends.

It’s true that this annual ritual of party hopping can add inches to your waist-line while stealing precious hours of down-time.  But it can also be a great time to meet new people and solidify your existing business relationships.  While part of you may wish to hide behind the craziness of your own year-end work and personal schedule and avoid this revelry altogether, staying away from holiday soirees is a networking mistake.

People do business with people they know and like; you need to take advantage of holiday get-togethers to build closer relationships with others in your business community or industry.  Think of it this way; when someone invites you to a holiday gathering they are announcing that they like you.  When you make the effort to attend their event you are returning the gesture.  And try to remeber that most of these parties are a lot of fun!

Marny was our guest expert speaking on the topic of Turning Networking Into Actual Business.  If you missed the call, click here to purchase the audio.

A Red Bench offer continuing education for professional organizers and small business owners.

Use Referrals To Grow Your Business

Monday, March 16th, 2009
referral

Let Your Network Speak For You

Did you know it costs less to sell to an existing customer than it does to acquire a new customer?  Networking is the easiest and most effective way to market your business – yet many business owners feel it’s not important, they are afraid or don’t see the value in it.  Don’t be that business.  Know the value of networking.

Here are three tips to remember as you begin getting referrals from clients and networking groups. 

  1. Referrals from Clients:  When your client is celebrating an organizing success, that you helped them achieve, use this opportunity to ask for referrals.  You can say, “If you know of anyone else who could benefit from my services, please give them my card.”
  2. Network Organizations:  Follow up immediately with a new contact or referral shows him or her that you value their contribution to your success.
  3. Gratitude:  Anytime you receive a referral say thanks via note card or email.  You can send a little something for a closed piece of business.  Be sure to let people know about your referral program.

Your clients and network of friends and colleagues are some of you best cheerleaders.  They will often speak about you with more enthusiasm than you would speak about yourself.   Let them help you and remember to ask for the business as you typically get what you ask for!

TODAY’S ACTION: 
Take the time today to develop your language to ask for referrals.  Ask one client this week!