We know you have many great ideas stirring around in your head. But how to you get them out of your head and into the marketplace? Those who are truly successful with information products are the ones who provide great value and make the consumers want to return for more. On this call with experts from Marketing Edge Ventures, learn the benefits, types of information products, criteria for selecting an idea and steps to take to create a valuable, sought after information product.Posts Tagged ‘Maximize your marketing’
Next Week’s Teleclass: From Ideas to Information Products
Wednesday, April 1st, 2009We know you have many great ideas stirring around in your head. But how to you get them out of your head and into the marketplace? Those who are truly successful with information products are the ones who provide great value and make the consumers want to return for more. On this call with experts from Marketing Edge Ventures, learn the benefits, types of information products, criteria for selecting an idea and steps to take to create a valuable, sought after information product.Attended Fantastic CRAVE Event
Tuesday, March 31st, 2009I had the opportunity to attend a fantasti
c CRAVE event yesterday and learned so much valuable information. Thanks to the fantastic speakers and experts who contributed. We would be thrilled to have you as A Red Bench guests anytime.
We are constantly asked the question of how to know where to spend your marketing dolllars. Here was a quick take away I learned to answer the question.
- Know who is putting money in your pocket.
- Know why they put money in your pocket.
- Do more of that.
I love attending conferences and seminars. I love to learn. Yeah, it was a tiring day, but I woke up this morning with 100 new ways to grow A Red Bench.
Don’t Forget Your Marketing Plan
Friday, March 27th, 2009Typically, most business owners market their business when the phone stops ringing and that’s not a plan. Back in December, we had a teleclass called Create A World Class Marketing Plan and if you haven’t already listened to that call, we encourage you to do so. What we discussed on that call is the importance of having a strategic marketing plan in place to achieve your goals every month. We shared the key components of a profitable marketing plan and how to execute like a pro. When you have a strategic plan in place, you leverage what you already have and what is already working for you, in a consistent way that allows you to work smarter, not harder. By having a marketing plan, you should not have to re-create the wheel monthly, but rather have a system that works for you.
On a recent teleclass, 7 No Cost Marketing Tactics we shared tactics you can use to grow your business that cost little or no money. When I worked at the advertising agency we looked at marketing as a 3-legged stool and that means one could not work without the other. Marketing consists of advertising, promotions and public relations; you want all three to be present in your marketing plan. Often times, when we associate advertising with offering a discount, which has become even more a challenge right now as everything is 75% off, but discounting is not your only option.
On our recent call we shared 7 marketing tactics that will increase your visibility and credibility and none of which involved offering a discount. Take some time to think about your marketing and how you can grow your business without affecting the bottom line.
How To Choose The Right Keywords
Wednesday, March 25th, 2009
In April, we have an expert speaker who has so much information on search engine optimization (SEO). His name is Zeke Camusio and I have learned a great deal from his online articles. I am really looking forward to this teleclass as this is a very important subject to our business. A question that keeps comes up is how to select the right keywords for to maximize your search engine optimization. Here are some tips from Zeke.
Step 1: Coming up with a list of possible keywords and the important thing here is to create a keyword list as large as possible.
Step 2: Use a keyword research tool to get even more keywords
Zeke recommends WordTracker which gives you a lot of keywords you didn’t think of before.
Step 3: Check search volume. You can use WordTracker (http://freekeywords.wordtracker.com/) or/and Google Keyword Tool (https://adwords.google.com/select/KeywordToolExternal) to find out how many searches your keywords have. You don’t want to waste your time optimizing your website for keywords that are searched for once a month.
Step 4: Check competition
After you’ve found relevant keywords with a good search volume you have to make sure that they are relatively easy to rank for. The less competition, the better.
In Zeke’s opinion, ”SEO is by far the best way to promote a business online.” Make sure you’re getting the most from your keywords. Zeke will discuss keywords and much more on our April 15th teleclass called Knock Your Socks Off Online Campaigns.
E-Mail Options
Friday, March 20th, 2009Do you sometimes feel like you need two e-mail inboxes? One for the good stuff and one for the junk? Well you are not alone! Last week I attended the Texas Social Media Awards and had the chance to meet the developers and owners of a new business called Other Inbox. The motto of Other Inbox is “the cure for email overload”. Other Inbox helps to organize your e-mail by automatically removing the e-mail from non-people (AKA: businesses, ads, etc.) so that you are not overwhelmed by finding 100 new e-mails in your inbox each day. Don’t worry, Other Inbox stores the e-mails that it removes so you can find them if you need them.
Check out Other Inbox and let us know what you think. Is this something you would recommend to your organizing clients?
This Week’s Teleclass: 7 No-Cost Marketing Tactics
Tuesday, March 17th, 2009These are challenging times, but there are opportunities everywhere and it’s not time to pull back on your marketing. But how do you continue to market your business when your purse strings are a little tight? Attend our next A Red Bench teleclass, led by Angela and Christa, and learn 7 No or Low Cost Marketing Tactics to use in penny-pinching times.Use Referrals To Grow Your Business
Monday, March 16th, 2009
Let Your Network Speak For You
Did you know it costs less to sell to an existing customer than it does to acquire a new customer? Networking is the easiest and most effective way to market your business – yet many business owners feel it’s not important, they are afraid or don’t see the value in it. Don’t be that business. Know the value of networking.
Here are three tips to remember as you begin getting referrals from clients and networking groups.
- Referrals from Clients: When your client is celebrating an organizing success, that you helped them achieve, use this opportunity to ask for referrals. You can say, “If you know of anyone else who could benefit from my services, please give them my card.”
- Network Organizations: Follow up immediately with a new contact or referral shows him or her that you value their contribution to your success.
- Gratitude: Anytime you receive a referral say thanks via note card or email. You can send a little something for a closed piece of business. Be sure to let people know about your referral program.
Your clients and network of friends and colleagues are some of you best cheerleaders. They will often speak about you with more enthusiasm than you would speak about yourself. Let them help you and remember to ask for the business as you typically get what you ask for!
TODAY’S ACTION:
Take the time today to develop your language to ask for referrals. Ask one client this week!
One Step Each Day To Success
Tuesday, March 10th, 2009Just like our clients want a magic answer to get organized with little effort; many business owners want a magic answer when it comes to marketing. We are asked all the time what can be done to bring in more clients or reach your target audience more clearly. Even though you may have a great brand and your products and services are more superior to another, you just aren’t getting the call. Well, let’s work on that.
Moving forward we encourage you to take one marketing step or action each day. You can send one email, make one phone call, write one thank you note, attend one networking event, etc. Isn’t it much easier when you just have to do one?
What can you do today?
- Get in touch with a former client you haven’t spoken to in a while.
- Send a thank you note to someone who referred you.
- Meet with a power partner and develop a collaborative promotion for spring.
- Introduce yourself someone in your primary target audience.
- Send your newsletter or start one. Or just sent an email to a client checking in.
- Publish an article online or on your website.
- Have professional photographs taken.
- Join a club or association where you could meet more potential clients.
- Find an accountability partner – we are happy to help!
TODAY’S ACTION:
Committ to one action item each day to reach your target audience and your goals.
Monday’s Teleclass: Get Noticed, Be Remembered
Thursday, February 26th, 2009Branding remains the hottest marketing concept in business. On our next A Red Bench teleclass, Get Noticed, Be Remembered, learn how to brand yourself, become a star and launch your organizing business onto the fast track to success. On the call with returning fellow organizer and brand expert, Krista Green, you’ll learn how to communicate your values, personality, talents and unique skills to create your own personal brand and influence the way others perceive you. Perception is everything; don’t miss this call on branding.