A Red Bench » Maximize your marketing

Mobile Video Teleclass Now Available!

Angela — Tue, 08 Nov 2011 14:10:00 +0000

If you missed Angela’s interview with online marketing guru Dan Hollings last month, ‘Promote Yourself Through Mobile Video’ is now available for purchase online! This was a great call, full of fantastic information about marketing yourself effectively using mobile media.

And don’t forget! Tomorrow will be A Red Bench’s LAST EVER live teleclass. Angela will be speaking with guest expert Marla Dee about ’staying in business a decade and beyond’. As a small business owner, you won’t want to miss this class. Click here for more information and to register.

Upcoming Teleclass: Promote Yourself Through Mobile Videos

Angela — Mon, 10 Oct 2011 14:10:41 +0000

Videos–especially mobile videos–are one of the best promotional vehicles you can employ to generate interest in what you are doing. In our increasingly digital world, professional marketers have been using videos more and more to promote themselves, their ideas, and their businesses.

However, for videos to be effective, you have to get people watching–this is where Facebook and mobile videos come in. By tapping in to your social media network and allowing people to watch your videos when not sitting in front of a computer, you have the potential to increase your videos’ audience by 10-, 20-, or even 100-fold.

Learn the best tips and tricks for mobile video marketing when Angela speaks with internet strategist Dan Hollings this Wednesday, October 12th.

In this class you will learn:

How do I make videos that people will want to watch?
How can I upload my videos to Facebook?
What is the best way to make videos available to mobile users?
What are QR codes, and should I be using them to promote my videos?

Click here to register for this exciting call! Remember, even if you can’t make the call live, registering will ensure that a download link and any related material will show up in your e-mail inbox within a few business days!

New Ink Copy

Angela — Thu, 18 Aug 2011 14:55:45 +0000

If you enjoyed our recent teleclass with Sharon Stasney, but need a little help getting started with SEO marketing or business branding, you’re in luck! Sharon offers a variety of services to help you grab the attention of potential customers and get your message across clearly and concisely.

Check out Sharon’s website New Ink Copy for more information. Or follow her blog for other marketing tips and tricks!

Now Available: Improve Visibility Teleclass

Angela — Mon, 15 Aug 2011 15:20:46 +0000

Did you attend our recent call with Amazon best-seller and marketing expert Sharon Stasney? Sharon shared some fantastic tips–in plain English–for increasing your business’s online visibility using SEO! If you missed this teleclass, you can find it here on the Red Bench website.

Upcoming Call: Authentic Marketing

Angela — Wed, 11 May 2011 17:25:46 +0000

Potential clients have a sea of options available to them, so how can you make yourself stand out as a person that they want to hire and recommend to others? The answer isn’t a cooler website, a larger newspaper ad, or a deeper discount in your next promotion. Instead, it’s leveraging a natural advantage: your authentic voice!

It’s something you use every day, and it’s a big part of the reason your best clients love you. Yet, it’s probably not even something you’re aware of. Join us on Monday, May 23rd as we speak with Michael Katz of Blue Penguin Development about marketing yourself authentically.

On this call you will learn…

What ‘authentic marketing’ means and why it matters.
How to communicate with emotion, consistency, and natural language.
Why everything you learned in school about how to write is wrong.
How to get past your fear of communicating authentically.

This session will be filled with examples, dos and don’ts, and plenty of practical advice! Click here to register for this call today!

Tote Buddy Giveaway

Angela — Wed, 11 May 2011 14:20:53 +0000

Do you like the idea of reusable shopping bags, but find that they’re hard to keep together and neatly organized?

One of the hottest new products at Conference this year was The Tote Buddy. Essentially a folder for your reusable grocery bags, the Tote Buddy is made of 100% recyclable non-woven polypropylene, measures 15.5″ L X 11.25″ W, and features an adjustable velcro strap. It holds up to 10 bags at a time in one stylish and easy-to-carry package, and organizes them so they’re all in one place when you’re ready to go shopping.

We will be giving away a floral tote buddy and three matching orange shopping bags–a $25 value! If you like the Tote Buddy, leave a comment below or on our Facebook page to be entered in to the drawing! The winner will be announced on May 31st!

If you love the Tote Buddy, you can join their affiliate program here.

Special Offer: Clear & SIMPLE Self Study Course!

Angela — Wed, 23 Feb 2011 19:15:07 +0000

When I got started as a Professional Organizer, I wanted to be sure I knew what I was doing and stood out as someone who was serious about my new profession. The first thing I did was to sign up for a five-day training with Marla Dee of Clear & SIMPLE, a program I’d absolutely recommend to anyone new to Professional Organizing.

Clear & SIMPLE’s Professional Organizer Self Study Course, which has previously only been offered as part of the five-day training, is now available as a standalone course for anyone anywhere who wants to get started in this industry with the best systems, expert guidance, and tools. This course has been completely updated, and includes: a comprehensive 125 page manual taking you through everything you need in your first year, customizable forms to help you start and run your organizing business, two audios (an audiobook version of Marla’s “Get Organized, the Clear & SIMPLE Way”, as well as a new audio entitled “Become a Professional Organizer”), and an assortment of her favorite tools for being an excellent professional.

If you order this course by March 5, 2011, you will also receive two special gifts: a complete line of C&S products worth $50, as well as a 30-minute personal coaching session with Marla Dee worth $90. Click here to register for this course, which will be come available on March 15th!

Social Media Marketing

Angela — Thu, 21 Oct 2010 17:05:32 +0000

Did you know that over half of consumers are more likely to buy from a brand and recommend that brand to their friends and family after becoming a fan or follower on Facebook? That 150 million of the over 500 million people on Facebook are constantly connected to the site through their mobile devices? That Facebook allows you to search for posts about your business or industry and target the people who need your services most?

Recently, e-mail marketing company Constant Contact hosted a webinar about Social Media Marketing with social media guru Brian Solis. In the webinar, Mr Solis discussed the advantages of marketing via social media, how to develop relationships with customers using social media, and characteristics of the ’social consumer’. For more information, check out Constant Contact’s social media page.

The advantages of using social media to attract and keep in touch with clients, friends, and family are clear, but a lot of people aren’t sure how to get started or what to do once they have an account. If you’re one of those people who keeps hearing about how great Facebook is, but you need a little help figuring out the site, join us next Tuesday (October 26th) for our upcoming teleclass: Facebook for Beginners. Designed for people with no previous Facebook or social media experience, this class will help you register for an account and get a feel for some of the features available to you. Learn how to create a profile, find and add your friends, set up a business page, and more!

Upcoming Teleclass: Facebook for Beginners

Angela — Wed, 13 Oct 2010 16:00:38 +0000

In our previous Facebook teleclasses (The NEW Facebook–Greatest Web Tool and Step Up Marketing Using Social Media) we realized there are many of you who want to join Facebook, but aren’t sure how to start. No longer a site just for high school and college students, Facebook is an amazing way for people of all ages to keep in touch with friends and family, as well as a potentially powerful business networking tool. Join us on Tuesday, October 26th for Facebook for Beginners. We will teach you how to join Facebook and navigate the various tools available from this social media giant.

You will learn:

How to register for Facebook
How to get your Facebook profile set up and fine tuned
How to find and add friends
How to use the various toolbars and tabs
How to create engaging status updates
How to set up a business fan or “like” page
How to use Facebook for business and marketing
How to protect yourself

On the call, plan to have Facebook open and in front of you so you can follow along and join the conversation.

Interested, but afraid you won’t be able to make it? Remember, all Teleclasses are recorded. Even if you can’t attend the live call, registering will ensure that you recieve a copy of the recording e-mailed directly to you within a couple business days of the call.

Click here to register today!

The Art of Auto-Reply

Angela — Mon, 27 Sep 2010 19:09:57 +0000

I’m heading off for vacation this week and it reminded me of a great e-mail auto reply that we received here at A Red Bench. It was written by Leslie Shreve with Productive Day. What I love about this is that it is not your typical auto-vacation reply. She stays in line with her branding and what she does while being fun and grabbing some attention.

I hope this gives you a little inspiration. Read Leslie’s auto-reply below:

“Greetings!

I’ve been so productive,
Getting things done,
Now it’s time for a break,
To enjoy sand and sun.

I’ll be on vacation
For a week or more,
Mostly at the beach,
On the Delaware shore.
I’m forgetting about time,
To recharge and relax,
Checking e-mail only once
Before I get back.

Enjoy your long weekend,
For the 4th of July,
I’m off from June 26th,
Until the 6th of July.”

To your productivity and success!