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	<title>A Red Bench &#187; Expand Business with Information Products</title>
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	<description>Your business with purpose and passion</description>
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		<title>How To Leverage Every Thing You Do</title>
		<link>http://aredbench.com/blog/2009/10/05/how-to-leverage-every-thing-you-do/</link>
		<comments>http://aredbench.com/blog/2009/10/05/how-to-leverage-every-thing-you-do/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 18:59:21 +0000</pubDate>
		<dc:creator>Christa</dc:creator>
				<category><![CDATA[Grow Your Business]]></category>
		<category><![CDATA[Information Products]]></category>
		<category><![CDATA[A Red Bench]]></category>
		<category><![CDATA[Angela Ploetz]]></category>
		<category><![CDATA[Christa Patchen Wagner]]></category>
		<category><![CDATA[Christa Wagner]]></category>
		<category><![CDATA[create your information product]]></category>
		<category><![CDATA[Expand Business with Information Products]]></category>
		<category><![CDATA[Professional Organizer Courses]]></category>
		<category><![CDATA[Professional Organizer Education]]></category>
		<category><![CDATA[Red Bench]]></category>

		<guid isPermaLink="false">http://aredbench.com/blog/?p=1008</guid>
		<description><![CDATA[
Do you have a great idea you would love to turn into a product? 
Do you love the idea of creating an information product, but don’t have the time or the energy to make it happen? 

One of the biggest mistakes you can make is not bringing your product to life.  By creating information products, (such as [...]]]></description>
			<content:encoded><![CDATA[<ul>
<li>Do you have a great idea you would love to turn into a product? </li>
<li>Do you love the idea of creating an information product, but don’t have the time or the energy to make it happen? </li>
</ul>
<div id="attachment_85" class="wp-caption alignright" style="width: 215px"><a href="http://www.aredbench.com/OrganizerToInfo.php"><img class="size-medium wp-image-85 " title="Profitable Pricing eBook" src="http://aredbench.com/blog/wp-content/uploads/2009/01/a-red-bench_outline-256x300.jpg" alt="Our Profitable Pricing eBook" width="205" height="240" /></a><p class="wp-caption-text">Our Profitable Pricing eBook</p></div>
<p>One of the biggest mistakes you can make is not bringing your product to life.  By creating information products, (such as Training Courses, Books or Audio Products) you leverage every opportunity and position yourself as an expert in your marketplace.</p>
<p>For the first time ever we are sharing what we have learned about creating information products in our <strong><a href="http://www.aredbench.com/index.php" target="_blank">Six Month Become An Infopreneur Program </a>and there&#8217;s only one week left to register.</strong></p>
<p>During our <strong><a href="http://www.aredbench.com/index.php" target="_blank">Six Month Become An Infopreneur Program</a></strong> you will go from <strong>concept to consumer</strong> using our step by step approach to successfully create and launch your product.  And the best part is you don’t have to do it alone.  You will have us and the learning from the others to make this process enjoyable and exciting. </p>
<p style="text-align: center;"><a href="http://www.aredbench.com/index.php" target="_blank"><strong>Don&#8217;t delay, only a few more days to register.</strong>  </a></p>
<p>A Red Bench provided business education to professional organizers and small business owners.</p>
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		<title>Imagine Being Able To Have Your Own Info Product In 6 Months</title>
		<link>http://aredbench.com/blog/2009/07/15/imagine-being-able-to-have-your-own-info-product-in-6-months/</link>
		<comments>http://aredbench.com/blog/2009/07/15/imagine-being-able-to-have-your-own-info-product-in-6-months/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 19:15:12 +0000</pubDate>
		<dc:creator>Christa</dc:creator>
				<category><![CDATA[Grow Your Business]]></category>
		<category><![CDATA[Information Products]]></category>
		<category><![CDATA[Red Bench Members]]></category>
		<category><![CDATA[A Red Bench]]></category>
		<category><![CDATA[Angela Ploetz]]></category>
		<category><![CDATA[Christa Patchen Wagner]]></category>
		<category><![CDATA[Christa Wagner]]></category>
		<category><![CDATA[Expand Business with Information Products]]></category>
		<category><![CDATA[From Ideas to Information Products]]></category>
		<category><![CDATA[Red Bench Program]]></category>

		<guid isPermaLink="false">http://aredbench.com/blog/?p=835</guid>
		<description><![CDATA[We&#8217;ve been flooded with requests for more accountability regarding creating information products.  So many of you have started and information product and get stuck along the way.  We also find many organizers are interested in information products, but don’t know how to get started or have fears about the process. 
There is an eager group of buyers [...]]]></description>
			<content:encoded><![CDATA[<p>We&#8217;ve been flooded with requests for more accountability regarding creating information products.  So many of you have started and information product and get stuck along the way.  We also find many organizers are interested in information products, but don’t know how to get started or have fears about the process. <a href="http://www.aredbench.com/ebooks.php"><img class="alignright size-medium wp-image-85" title="Profitable Pricing eBook" src="http://aredbench.com/blog/wp-content/uploads/2009/01/a-red-bench_outline-256x300.jpg" alt="Profitable Pricing eBook" width="205" height="240" /></a></p>
<p>There is an eager group of buyers out there  and using information products, you leverage every opportunity and start increasing and protecting your income stream.  A Red Bench’s business model is built on using information products as a revenue stream. </p>
<p>At <a href="http://www.aredbench.com" target="_blank">A Red Bench</a> we are all about having “conversations that matter” and we are making some enhancements to our programs based on specific feedback we have received from you.  We will soon be announcing  <strong>6 Month Series on How to Create Your Own Very Information Product.</strong>  This will be a series limited to ten attendees and in the end you have a completed information product.   Stay tuned or email us at <span class="mh-hyperlinked"><a href='http://mailhide.recaptcha.net/d?k=01pH7020OLp8GV_-ykcUEu1Q==&c=agK6ClRESxHu7UyPRNuVyreLz8Hq_rcGSTRgMa_AxEo=' onclick="window.open('http://mailhide.recaptcha.net/d?k=01pH7020OLp8GV_-ykcUEu1Q==&amp;c=agK6ClRESxHu7UyPRNuVyreLz8Hq_rcGSTRgMa_AxEo=', '', 'toolbar=0,scrollbars=0,location=0,statusbar=0,menubar=0,resizable=0,width=500,height=300'); return false;">info@aredbench.com</a></span> for more information.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Just A Few Reasons To Consider An Information Product</title>
		<link>http://aredbench.com/blog/2009/06/08/just-a-few-reasons-to-consider-an-information-product/</link>
		<comments>http://aredbench.com/blog/2009/06/08/just-a-few-reasons-to-consider-an-information-product/#comments</comments>
		<pubDate>Mon, 08 Jun 2009 18:14:20 +0000</pubDate>
		<dc:creator>Christa</dc:creator>
				<category><![CDATA[Grow Your Business]]></category>
		<category><![CDATA[Information Products]]></category>
		<category><![CDATA[Angela Ploetz]]></category>
		<category><![CDATA[Christa Wagner]]></category>
		<category><![CDATA[Expand Business with Information Products]]></category>
		<category><![CDATA[From Ideas to Information Products]]></category>
		<category><![CDATA[Marketing Edge Ventures]]></category>
		<category><![CDATA[Passive income]]></category>
		<category><![CDATA[POC]]></category>
		<category><![CDATA[POC Conference]]></category>

		<guid isPermaLink="false">http://aredbench.com/blog/?p=655</guid>
		<description><![CDATA[So I have been spending the last few weeks working on my POC National Conference Presentation.  So excited to be selected as a speaker at this Fall&#8217;s Calgary Conference.  My presentation is From Organizer to Infopreneur– Using Information Products to Boost Profitability.  The session is for organizers in years 1-5 of business who want to [...]]]></description>
			<content:encoded><![CDATA[<p>So I have been spending the last few weeks working on my POC National Conference Presentation.  So excited to be selected as a sp<a href="http://www.aredbench.com/products.php"><img class="size-medium wp-image-656 alignright" title="profitable-pricing-cover" src="http://aredbench.com/blog/wp-content/uploads/2009/06/profitable-pricing-cover-224x300.jpg" alt="Profitable Pricing eBook" width="202" height="270" /></a>eaker at this Fall&#8217;s Calgary Conference.  My presentation is <em><strong>From Organizer to Infopreneur– Using Information Products to Boost Profitability</strong></em>.  The session is for organizers in years 1-5 of business who want to expand their existing business and for new organizers who are considering an alternative business model. </p>
<p>As I work on my slides, which are due this week, I am reminded at how much I love information products and how happy I am Angela and I have built A Red Bench using them as revenue streams.  Here are a few benefits:</p>
<ul>
<li>Passive income</li>
<li>Relatively easy additional revenue stream</li>
<li>Little investment with large profit margin</li>
<li>Paid over and over for one time effort</li>
<li>Expands your customer base</li>
<li>Marketing and cross promotion opportunities</li>
<li>Gives you a product to sell at a speaking events</li>
<li>Gives you something to give away as a bonus</li>
<li>Give you a lead in product to familiarize the customer with your services.</li>
</ul>
<p>We&#8217;ve already had a fantastic Teleclass called <em><strong><a href="http://www.aredbench.com/products.php" target="_blank">From Ideas to Information Products</a></strong></em> with experts from <strong>Marketing EdgeVentures</strong> and have a booklet called <a href="http://www.aredbench.com/ebooks.php" target="_blank"><strong><em>Expanding Your Business with Information Products.  </em></strong></a></p>
<p>If you ask most business owners, they are too busy to even think of working on an information product.  But it doesn&#8217;t have to complex, take a great deal of time or money.  If you haven&#8217;t not done so already, consider adding an information product to your products and services and you&#8217;ll be far and away above from the competition.</p>
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