Posts Tagged ‘Embrace Social Media’
Tuesday, July 27th, 2010
Did you know over 400 million people have Facebook accounts and 75 million keep up with friends and colleagues via Twitter? Or that three quarters of global consumers who go online visit social networking sites regularly?
Social media has the capabilities to take your business to new places, but you have to understand how social media interacts with your existing marketing plan. You might be posting to Facebook, Twitter, and YouTube many times each day, but do you know eactly how this is benefitting your business? Are you sure that you’re using these powerful social media tools smartly and effectively?
Check out our next live Teleclass on Wednesday, July 28th at 8 PM EST entitled “Step Up Marketing Using Social Media” with social media expert Tia Singh and learn how to take advantage of this amazing technology. Tia has used social media to take her business from the ground up, and will teach you the tips that have made her a success. By the end of the call, you’ll be equipped with 3 social media steps you can implement immediately in your business! Click here to register for our next call.
Tags: A Red Bench, Angela Ploetz, Christa Wagner, Embrace Social Media, Professional Organizer Business, Professional Organizer Courses, Professional Organizing Training, Red Bench, Red Bench Program, social media, Teleclasses
Posted in Grow Your Business, Teleclasses, social media | No Comments »
Thursday, December 3rd, 2009
We hope you and your families had a wonderful Thanksgiving! Now it’s off to the races during December which is often a very busy and stressful month. It’s hard to believe the year has gone by so quickly, but so much has happened. We hope you take some time to review your year; what made you happy? What would you change?
As we look back at our year, we are thrilled with all we accomplished. We strive to bring you the best experts we can find on business and organizing-related topics. Our job is to help you manage your business a little easier. Here are some of the highlights:
- We kicked off the year as a finalist in the “Most Valuable Educational Resource” category of the 2009 LA Organizing Awards.
- We hosted our first booth at the NAPO Conference.
- We hosted our first Social Media Event where 8 trailblazers from this new phenomenon shared their tips and tricks on how to make the most of this amazing technology.
- We kicked off our Become An Infopreneur Program and have a class of organizers creating their very own information product.
- Christa presented, “From Organizer to Infopreneur,” at the POC Conference.
- Angela was selected as a panelist for the 2010 NAPO Conference “Ask The Organizers” Panel.
- We were once again nominated in the “Most Valuable Educational Resource” category of the 2010 LA Organizing Awards. Cast your vote here.
What a year! Sure, there are things we would change, but overall we are pleased. We want to thank you for all your support. We love working with you and look forward to what may come in the new year.Happy holidays!
Tags: A Red Bench, Angela Ploetz, Christa Wagner, Embrace Social Media, experts, LA Organizing Awards, Teleclasses
Posted in Goals, Information Products, Marketing, Organizing Skills | No Comments »
Thursday, August 20th, 2009
A question we get all the time is should I have a blog or a newsletter. Well, you may not like the answer because its both. The good news is you can use these two amazing tools together to help you stay in touch with existing clients as well as increase your visibility on the web. And no joke every time we send out the newsletter, traffic increases to our website and we experience a boost in sales to our professional organizing classes, our audio recordings or our eBooks and forms.
During our social media event, called
Embrace Social Media, we learned the first step to using social media and online communications is to have a blog. Using Word Press or Blogger you can have a free blog up and running in no time. This is an important first step because this allows you to own all of your intellectual property. When you post on Facebook and Twitter, you don’t own that material. So having a blog gives you real estate online and its all yours. Also a blog increases your web visibility with well done search engine optimization.
I know what you’re thinking I don’t have time for both a blog and a newsletter. But these tools can easily work together for you. Blog a few times each week, or write all your blogs at one time and schedule them like I do, and then use the blog posts for your newsletter articles. Now, you are not recreating the wheel, but rather leveraging the same information in multiple formats. Brilliant! You can use the posts as an article, a tip series or a promotion. Get create and leverage what you already have on hand. If you would like to receive our newsletter, email us at info@aredbench.com with “Add to newsletter” in the subject line.
A Red Bench provides training and classes to professional organizers and other service based businesses.
Tags: A Red Bench, Angela Ploetz, Christa Patchen Wagner, Christa Wagner, Embrace Social Media, Professional Organizer Business, Professional Organizer Courses, Professional Organizer Education, Professional Organizing Classes, Professional Organizing Training, Red Bench, social media
Posted in Grow Your Business, Marketing, social media | 1 Comment »
Tuesday, August 11th, 2009
We are hearing a lot about social media these days. It’s a topic that certainly can stir some emotion. Some people have jumped in with both feet and others are avoiding it like the plague. We have been using social media for a little while now and I have to say I am finding the blog and Facebook enjoyable and worthwhile, but I still have so much to learn.
Since we offer training to professional organizers, and other service based professionals, we had to get some answers on this new phenomenon that is changing the way small businesses market their business. We had an Embrace Social Media, a TeleSummit a few months ago and it was a huge success and I learned so much on each of the eight expert calls. How to use Twitter effectively and not lose your mind, how to create content around keywords and the do’s and don’t of a blog.
Our Embrace Social Media, a TeleSummit Audios and Transcripts will be available soon, so stay tuned or email us at info@aredbench.com to be the first to hear of their release. But in the meantime, here are a few of my own takeaways from the event.
- Engage People and Be Interesting: My best status updates are the ones where I pose a question and get lots of answers from my friends. This has been the beginning stage of several information products I have in the works. By asking interesting questions you get people to engage and participate with you.
- Listen: Don’t just talk all the time, listen to what’s going on, make comments and contribute. A great thing to do is send people Happy Birthday wishes to let them know you are thinking of them.
It’s up to you if you want to participate, but there is a lot of opportunity out there and the world has certainly become a lot smaller with so many friends waiting for more information.
We will launch the Embrace Social Media, a TeleSummit Audios and Transcripts one at a time or you can get all eight very soon! More details coming soon!
Tags: Angela Ploetz, Business Training, Christa Patchen Wagner, Christa Wagner, Embrace Social Media, Professional Organizer Courses, Professional Organizer Education, Professional Organizing Classes, Professional Organizing Training, social media, Social Media Training, Teleclasses
Posted in In The Know-What's Hot In Organizing, Marketing, Teleclasses, social media | 2 Comments »
Wednesday, June 17th, 2009
Is anyone else’s head swirling when trying to figure out which marketing tactic will work best for you? How do you keep connected to your clients or potential clients? There are e-mail newsletters, Facebook, Twitter, Linked In, networking events, blogging, e-mail, phone calls and even sending clients a card or hand written note. Christa and I recently interviews 8 experts for our Embrace Social Media TeleSummit and as expected each expert has their own take on which tool is the BEST way to draw new clients.
After interviewing many people on marketing here is what I have come to realize:
1. There is no magic one size fits all solution. What works for one will not work for everyone. You can’t just copy what someone else is doing and expect to have a successful marketing campaign.
2. Find your sweet spot and embrace it! One of the biggest learning’s I had from the TeleSummit is that most of our speakers did all forms of social media marketing a LITTLE bit, but they did one of them BIG. They had their favorite and that is where they put most of their attention and that is where they saw their best results.
3. Use other types of marketing to support your main marketing effort. Again, most people use many different types of marketing, but they simply use it to supplement their major focus area. Of course you are going to practice multiple marketing efforts, but you don’t have to dedicate equal amounts of time to each of them.
So what will you focus on? Internet marketing, face to face marketing, relationship marketing? We would love to hear your thoughts.
Tags: A Red Bench, Angela Ploetz, Christa Wagner, Embrace Social Media, Maximize your marketing
Posted in Grow Your Business, Marketing, social media | 2 Comments »
Friday, June 12th, 2009
Our third expert on the Social Media TeleSummit was Chi
p Lambert of Network2Networth. His topic was Increasing Your Connections and Profits Using Linkedin. I did not know what to expect from the call as I have not used Linkedin. I did have a profile, but I have never used it and just had not found the Linkedin very helpful. I went into the call with few expectations.
Boy, do I feel very differently now and I look forward to incorporating Linkedin into my business plan. I learned a great deal on this call and realized what how I can use Linkedin as a way to find many contacts through the power of other connections. This will be especially helpful to me being in a new city and I am counting on having many connections I didn’t even realize I had. The call was fantastic in terms of teaching me how to use a tool that does not seem that intuitive to use and I definitely see the benefit in using it.
Thank you so much for being on the call Chip. You are clearly passionate about networking and profitability and I learned a great deal. Continue to check our website and blog for more information regarding social media and Linkedin. If you missed the Embrace Social Media, a TeleSummit, be on the lookout for Chip’s presentation available from A Red Bench.
Tags: A Red Bench, Angela Ploetz, Chip Lambert, Christa Patchen Wagner, Christa Wagner, Embrace Social Media, LinkedIn, Red Bench Program, social media, Teleclasses
Posted in Grow Your Business, Marketing, Teleclasses, social media | 1 Comment »
Thursday, June 11th, 2009
We kicked off the Social Media TeleSummit with 
social media expert Dan McComb. Dan McComb is the co-founder of Biznik, an online business networking community built around member hosted events. I have used Biznik for years and really enjoy the information available, the SEO and the in person social networking aspecting of Biznik.
I wanted to share one learning from each session and from Dan’s session my key learning was to avoid looking at Social Media as a campaign or a tactic, but rather as the way I do business. I now want to use social media to way provide value, build my reputation and increase my customer base in a way I have not been able to do before.
Thank you so much for being on the call Dan. It was fantastic and we learned so much. Continue to check our website and blog for more information regarding social media. I have a feeling we are only at the beginning of the topic.
Tags: Angela Ploetz, Biznik, Christa Patchen Wagner, Christa Wagner, Dan McComb, Embrace Social Media, Red Bench Program, social media
Posted in Grow Your Business, Marketing, social media | No Comments »
ia and Twitter expert Dan Hollings. Dan is obviously passionate about Twitter and listening to him is awesome as he speaks with so much energy and enthusiasm. 