Did you know that A Red Bench is on Facebook? Check out our page to view photos from Conference, stay informed about our classes and guest speakers, and join us in ‘conversations that matter’.
Did you know that over half of consumers are more likely to buy from a brand and recommend that brand to their friends and family after becoming a fan or follower on Facebook? That 150 million of the over 500 million people on Facebook are constantly connected to the site through their mobile devices? That Facebook allows you to search for posts about your business or industry and target the people who need your services most?
Recently, e-mail marketing company Constant Contact hosted a webinar about Social Media Marketing with social media guru Brian Solis. In the webinar, Mr Solis discussed the advantages of marketing via social media, how to develop relationships with customers using social media, and characteristics of the ’social consumer’. For more information, check out Constant Contact’s social media page.
The advantages of using social media to attract and keep in touch with clients, friends, and family are clear, but a lot of people aren’t sure how to get started or what to do once they have an account. If you’re one of those people who keeps hearing about how great Facebook is, but you need a little help figuring out the site, join us next Tuesday (October 26th) for our upcoming teleclass: Facebook for Beginners. Designed for people with no previous Facebook or social media experience, this class will help you register for an account and get a feel for some of the features available to you. Learn how to create a profile, find and add your friends, set up a business page, and more!
In our previous Facebook teleclasses (The NEW Facebook–Greatest Web Tool and Step Up Marketing Using Social Media) we realized there are many of you who want to join Facebook, but aren’t sure how to start. No longer a site just for high school and college students, Facebook is an amazing way for people of all ages to keep in touch with friends and family, as well as a potentially powerful business networking tool. Join us on Tuesday, October 26th for Facebook for Beginners. We will teach you how to join Facebook and navigate the various tools available from this social media giant.
You will learn:
On the call, plan to have Facebook open and in front of you so you can follow along and join the conversation.
Interested, but afraid you won’t be able to make it? Remember, all Teleclasses are recorded. Even if you can’t attend the live call, registering will ensure that you recieve a copy of the recording e-mailed directly to you within a couple business days of the call.
Click here to register today!
Did you know over 400 million people have Facebook accounts and 75 million keep up with friends and colleagues via Twitter? Or that three quarters of global consumers who go online visit social networking sites regularly?
Social media has the capabilities to take your business to new places, but you have to understand how social media interacts with your existing marketing plan. You might be posting to Facebook, Twitter, and YouTube many times each day, but do you know eactly how this is benefitting your business? Are you sure that you’re using these powerful social media tools smartly and effectively?
Check out our next live Teleclass on Wednesday, July 28th at 8 PM EST entitled “Step Up Marketing Using Social Media” with social media expert Tia Singh and learn how to take advantage of this amazing technology. Tia has used social media to take her business from the ground up, and will teach you the tips that have made her a success. By the end of the call, you’ll be equipped with 3 social media steps you can implement immediately in your business! Click here to register for our next call.
A question we get all the time is should I have a blog or a newsletter. Well, you may not like the answer because its both. The good news is you can use these two amazing tools together to help you stay in touch with existing clients as well as increase your visibility on the web. And no joke every time we send out the newsletter, traffic increases to our website and we experience a boost in sales to our professional organizing classes, our audio recordings or our eBooks and forms.
I know what you’re thinking I don’t have time for both a blog and a newsletter. But these tools can easily work together for you. Blog a few times each week, or write all your blogs at one time and schedule them like I do, and then use the blog posts for your newsletter articles. Now, you are not recreating the wheel, but rather leveraging the same information in multiple formats. Brilliant! You can use the posts as an article, a tip series or a promotion. Get create and leverage what you already have on hand. If you would like to receive our newsletter, email us at info@aredbench.com with “Add to newsletter” in the subject line.
A Red Bench provides training and classes to professional organizers and other service based businesses.
We are hearing a lot about social media these days. It’s a topic that certainly can stir some emotion. Some people have jumped in with both feet and others are avoiding it like the plague. We have been using social media for a little while now and I have to say I am finding the blog and Facebook enjoyable and worthwhile, but I still have so much to learn.
Since we offer training to professional organizers, and other service based professionals, we had to get some answers on this new phenomenon that is changing the way small businesses market their business. We had an Embrace Social Media, a TeleSummit a few months ago and it was a huge success and I learned so much on each of the eight expert calls. How to use Twitter effectively and not lose your mind, how to create content around keywords and the do’s and don’t of a blog.
Our Embrace Social Media, a TeleSummit Audios and Transcripts will be available soon, so stay tuned or email us at info@aredbench.com to be the first to hear of their release. But in the meantime, here are a few of my own takeaways from the event.
It’s up to you if you want to participate, but there is a lot of opportunity out there and the world has certainly become a lot smaller with so many friends waiting for more information.
We will launch the Embrace Social Media, a TeleSummit Audios and Transcripts one at a time or you can get all eight very soon! More details coming soon!
Is anyone else’s head swirling when trying to figure out which marketing tactic will work best for you? How do you keep connected to your clients or potential clients? There are e-mail newsletters, Facebook, Twitter, Linked In, networking events, blogging, e-mail, phone calls and even sending clients a card or hand written note. Christa and I recently interviews 8 experts for our Embrace Social Media TeleSummit and as expected each expert has their own take on which tool is the BEST way to draw new clients.
After interviewing many people on marketing here is what I have come to realize:
1. There is no magic one size fits all solution. What works for one will not work for everyone. You can’t just copy what someone else is doing and expect to have a successful marketing campaign.
2. Find your sweet spot and embrace it! One of the biggest learning’s I had from the TeleSummit is that most of our speakers did all forms of social media marketing a LITTLE bit, but they did one of them BIG. They had their favorite and that is where they put most of their attention and that is where they saw their best results.
3. Use other types of marketing to support your main marketing effort. Again, most people use many different types of marketing, but they simply use it to supplement their major focus area. Of course you are going to practice multiple marketing efforts, but you don’t have to dedicate equal amounts of time to each of them.
So what will you focus on? Internet marketing, face to face marketing, relationship marketing? We would love to hear your thoughts.
Our third expert on the Social Media TeleSummit was Chi
p Lambert of Network2Networth. His topic was Increasing Your Connections and Profits Using Linkedin. I did not know what to expect from the call as I have not used Linkedin. I did have a profile, but I have never used it and just had not found the Linkedin very helpful. I went into the call with few expectations.
Boy, do I feel very differently now and I look forward to incorporating Linkedin into my business plan. I learned a great deal on this call and realized what how I can use Linkedin as a way to find many contacts through the power of other connections. This will be especially helpful to me being in a new city and I am counting on having many connections I didn’t even realize I had. The call was fantastic in terms of teaching me how to use a tool that does not seem that intuitive to use and I definitely see the benefit in using it.
Thank you so much for being on the call Chip. You are clearly passionate about networking and profitability and I learned a great deal. Continue to check our website and blog for more information regarding social media and Linkedin. If you missed the Embrace Social Media, a TeleSummit, be on the lookout for Chip’s presentation available from A Red Bench.