A Red Bench » Donna Smallin

No Permission Equals Lost Clients

Angela — Thu, 16 Jul 2009 20:01:27 +0000

In last week’s blog Are You Chasing Away Clients, I talked about the rule I learned in telemarketing training back in my college days, “three no’s and you go”. I discussed how in your third attempt to get in contact with a non-responsive client that you should define that you will not be following up with them again but that they can contact you.

But what if you are actually speaking to the client over and over again and you are not getting a “yes”? On our recent teleclass Relationship Marketing with Donna Smallin she shared with us that she called someone 7 times over two years before they agreed to have a meeting with her and then they hired her for a two year time period. Wow! The key to her success was persistence and permission. Each time she called this person she asked him “would it be okay if I check back with you in a couple of months?” Each time the prospect said “yes”. When you get permission to call someone back you don’t feel bad about calling them because they told you it was okay. In last weeks article Are You Chasing Away Clients, that situation pertains to a non-responsive client, or someone who you keep trying to contact and never can get through to them via phone or e-mail. In Donna’s example the situation pertains to a client you are actually speaking to who is telling you that they are not ready to use your services right now. These are two very different situations.

To sum it up, if you have a non-responsive client use the “three no’s and you go” rule of thumb or if you have a client who is not ready to commit you can use the “would it be okay if I check back with you in a couple of months?” technique.

Don’t forget, we’ll be learning more on How to Sell Without Being Salesy from Helen Graves on our August 3rd teleclass.

Do you have a favorite tip? We love to learn and share.

Relationship Marketing Teleclass with Donna Smallin Now Available

Christa — Tue, 07 Jul 2009 18:01:48 +0000

People ask us all the time if they can get a hold of past teleclasses. All A Red Bench teleclass on available for purchase on our website. We recently had a fantastic call with fellow Organizer, author and relationship marketing guru Donna Smallin. It was fantastic. She is so willing to share information and is just a true giver. Her call was called Rise Above the Rest With Relationship Marketing and is now available for purchase.

On the call Donna give listeners the opportunity to trial Send Out Cards for Free.

Click here to purchase and listen!

Wednesday’s Teleclass: Relationship Marketing

Angela — Mon, 15 Jun 2009 19:55:02 +0000

Rise Above The Rest Using Relationship Marketing
Relationship marketing helps people remember who you are and what you do. It sets you apart and lets your clients know you care about them. It helps you drive more repeat business and referrals, so you can spend more time doing what you love. Unlike traditional marketing, it’s easy to incorporate relationship marketing into your daily schedule. And it yields a high rate of return on your investment, which is little or nothing. To grow your business, you simply need to remember one thing: Everyone you meet wants and needs to be appreciated. Attend this teleclass, with expert organizer and author Donna Smallin, and learn how to implement a simple strategy for staying connected with clients and prospects, how to maximize the impact of your current networking, advertising and sales activities and how to enjoy more repeat business and referrals. You may even have more fun marketing!

Click here for call details.

New Teleclass Experts Announced

Christa — Tue, 14 Apr 2009 19:08:35 +0000

The year is really flying by and our calls have been getting tons of positive feedback. Wanted to make you aware of three three new business experts confirmed for the upcoming months.

Carson Tate: 5 Ways to Make Sure Your Business Thrives
Pam McCutchean: Ups and Downs of a Team Business
Donna Smallin: Rise Above The Rest Using Relationship Marketing

We are so excited about the May and June Teleclass line-up. Also, be on the lookout for the announcement about our upcoming TeleSummit called From Prospects to Profits: Thriving Using Social Media. If you are overwhelmed with the social media frenzy, attend the TeleSummit and get all your questions answered in our mutli-day conference all from the comforts of your own home telephone. If you want to be the first to know about it, let us know at info@aredbench.com. We will be announcing it very soon!