Posts Tagged ‘A challenging economy’

It Doesn’t Matter What’s Happening with the Economy

Thursday, February 5th, 2009

It goes without saying that people are hunkering down right now looking for ways to save money.  Is that affecting business? Sure it is, but don’t allow the media explosion about the economy affect the way you do business.  Here is some advice to stay tuned in:

  1. Have a positive attitude: Nobody likes cranky pants, so be positive and look on the bright side.  Positive people are like magnets and what you put out there will come back to you.
  2. Do more, get busy: Nothing happens when you watch the pot boil.  Get out and do something, meet someone, give a free workshop, or go to a networking event.
  3. Protect key customers: Now, more than ever, is a great time to stay in touch with your clients.  You can call them to check in and see how they are doing, send an email or use Send Out Cards.  Keep in mind 60% of clients leave us because they feel neglected.
  4. Follow-up on leads, referrals, long shots, etc.: You never have enough time right?  Well, now you might have a few more minutes each day.  Plan your time and focus on the top prioritize that will benefit your business when things pick up.
  5. Focus on top priorities: During slower times we tend to fill our time with time fillers vs. top tier objective. Make sure you are working on the right business tasks.

Don’t let the media and economy affect your business.  You affect your business.  Get out there and make it happen!

Surviving A Challenging Economy

Friday, January 9th, 2009

There is no question, we are experiencing a tough economy.  It’s important during these times to really focus your attention on what’s most beneficial to your business.  Here some tips:

  1. Identify why you may be slower at some things than you’d like.  Chances are it has less to do with the economy than you think.
  2. Maintain focus and stick to your business plan.  Know who your ideal client is and continue to market to that audience.
  3. Strengthen existing relationships.  Take this time to get in touch with past clients by sending a promotional postcard or launching a new service.
  4. Stay active and continue networking.  Continue to get out there and be seen.
  5. Highlight the value you bring as a professional organizer.
  6. Join a Mastermind Group to brainstorm ways to weather the storm (we hear great things about the Red Bench Mastermind Groups).
  7. Use this time to think about the big picture for your business. Set goals for the coming year.  If you find you have a little extra time, use it to create your top ten goals, revise your company vision, and create a marketing plan for the coming year.

We know when a sales slump hits, your energy seems to drain away as well. Don’t give in; brainstorm, join a Mastermind Group, get in touch with someone. You are in control of your business – go out there and make it happen!