Archive for the ‘social media’ Category

Upcoming Teleclass: Promote Yourself Through Mobile Videos

Monday, October 10th, 2011

Videos–especially mobile videos–are one of the best promotional vehicles you can employ to generate interest in what you are doing.  In our increasingly digital world, professional marketers have been using videos more and more to promote themselves, their ideas, and their businesses.

However, for videos to be effective, you have to get people watching–this is where Facebook and mobile videos come in.  By tapping in to your social media network and allowing people to watch your videos when not sitting in front of a computer, you have the potential to increase your videos’ audience by 10-, 20-, or even 100-fold.

Learn the best tips and tricks for mobile video marketing when Angela speaks with internet strategist Dan Hollings this Wednesday, October 12th.

In this class you will learn:

  • How do I make videos that people will want to watch?
  • How can I upload my videos to Facebook?
  • What is the best way to make videos available to mobile users?
  • What are QR codes, and should I be using them to promote my videos?

Click here to register for this exciting call! Remember, even if you can’t make the call live, registering will ensure that a download link and any related material will show up in your e-mail inbox within a few business days!

Cast your vote!

Wednesday, August 31st, 2011

On October 3rd, we’ll be interviewing internet strategist Dan Hollings in our monthly teleclass, but we need your help picking the topic! Would you rather ‘learn how to grow a Groupon-like empire’ with mobile coupons, or ‘create mobile video pages using Facebook’? Click here to vote in our poll and let us know!

Social Media: The Hip and the Hype

Monday, August 22nd, 2011

With social networking sites now accounting for over 20% of all time spent online and 25% of page views in the US, it’s easy to see how a strong social media presence can be a valuable marketing tool.  But with so many options out there, it can be difficult to figure out which sites are a good investment of your limited time and energy.  In addition to Facebook, do you really need to be active on Google+, Twitter, Tumblr, LinkedIn, blogging sites, and so on?  Would you like to know which popular new sites you can ignore, which you might be using that you could drop, and which ones you really should focus on?

Find out NEXT Wednesday, August 31st as we speak with digital strategist Nettie Hartsock. Nettie works with individuals and companies from all over the world, helping them create and convey their messages to the online world.

On this call you will learn…

  • Why isn’t my blog getting any readers?
  • Do I really need to use Twitter?
  • How could I be using Facebook to increase traffic to my site?
  • Which site is expected to be the ‘new Facebook’?
  • What is Google+, and should I join?

REGISTER: Click this link to register!

If you can’t make the call live, good news! Registering will ensure that you receive links for an audio recording of the call, proof of attendance, and any extra material or information about the topic directly to your e-mail inbox within a few business days.

A Red Bench on Facebook

Monday, May 9th, 2011

Did you know that A Red Bench is on Facebook? Check out our page to view photos from Conference, stay informed about our classes and guest speakers, and join us in ‘conversations that matter’.

Social Media Marketing

Thursday, October 21st, 2010

Did you know that over half of consumers are more likely to buy from a brand and recommend that brand to their friends and family after becoming a fan or follower on Facebook?  That 150 million of the over 500 million people on Facebook are constantly connected to the site through their mobile devices?  That Facebook allows you to search for posts about your business or industry and target the people who need your services most?

Recently, e-mail marketing company Constant Contact hosted a webinar about Social Media Marketing with social media guru Brian Solis. In the webinar, Mr Solis discussed the advantages of marketing via social media, how to develop relationships with customers using social media, and characteristics of the ’social consumer’. For more information, check out Constant Contact’s social media page.

The advantages of using social media to attract and keep in touch with clients, friends, and family are clear, but a lot of people aren’t sure how to get started or what to do once they have an account.  If you’re one of those people who keeps hearing about how great Facebook is, but you need a little help figuring out the site, join us next Tuesday (October 26th) for our upcoming teleclass: Facebook for Beginners. Designed for people with no previous Facebook or social media experience, this class will help you register for an account and get a feel for some of the features available to you.  Learn how to create a profile, find and add your friends, set up a business page, and more!

Upcoming Teleclass: Facebook for Beginners

Wednesday, October 13th, 2010

In our previous Facebook teleclasses (The NEW Facebook–Greatest Web Tool and Step Up Marketing Using Social Media) we realized there are many of you who want to join Facebook, but aren’t sure how to start.  No longer a site just for high school and college students, Facebook is an amazing way for people of all ages to keep in touch with friends and family, as well as a potentially powerful business networking tool.  Join us on Tuesday, October 26th for Facebook for Beginners.  We will teach you how to join Facebook and navigate the various tools available from this social media giant. 

You will learn:

  • How to register for Facebook
  • How to get your Facebook profile set up and fine tuned
  • How to find and add friends
  • How to use the various toolbars and tabs
  • How to create engaging status updates
  • How to set up a business fan or “like” page
  • How to use Facebook for business and marketing
  • How to protect yourself

On the call, plan to have Facebook open and in front of you so you can follow along and join the conversation. 

Interested, but afraid you won’t be able to make it?  Remember, all Teleclasses are recorded.  Even if you can’t attend the live call, registering will ensure that you recieve a copy of the recording e-mailed directly to you within a couple business days of the call.

Click here to register today!

Upcoming Teleclass: The NEW Facebook–Greatest Web Tool

Thursday, July 29th, 2010

With half a billion current users and more joining every day, Facebook is one of the best and easiest ways to get your name out to potential clients.  Are you utilizing this tool to your best advantage?  Whether you’re brand new to Facebook or have been using it for years, join us on Monday, August 2nd at 10 AM EST to learn how to make your fan page more compelling, launch a successful Facebook Ad Campaign, understand recent changes to Facebook, and take advantage of the #1 thing you must understand to win the Facebook Marketing game! 

Our featured guest will be Shama Kabani–president of The Marketing Zen Group, a full service digital marketing firm that serves clients around the world.  She has been dubbed the “master millennial of the universe” and “an online marketing shaman” by Fast Company, and was listed as one of Business Week Magazine’s ’Top 25 Under 25′ entrepreneurs in North America.   

Register here: THE NEW FACEBOOK -GREATEST WEB TOOL!

Upcoming Teleclass: Step Up Marketing Using Social Media

Tuesday, July 27th, 2010

Did you know over 400 million people have Facebook accounts and 75 million keep up with friends and colleagues via Twitter? Or that three quarters of global consumers who go online visit social networking sites regularly?

Social media has the capabilities to take your business to new places, but you have to understand how social media interacts with your existing marketing plan. You might be posting to Facebook, Twitter, and YouTube many times each day, but do you know eactly how this is benefitting your business? Are you sure that you’re using these powerful social media tools smartly and effectively?

Check out our next live Teleclass on Wednesday, July 28th at 8 PM EST entitled “Step Up Marketing Using Social Media” with social media expert Tia Singh and learn how to take advantage of this amazing technology. Tia has used social media to take her business from the ground up, and will teach you the tips that have made her a success. By the end of the call, you’ll be equipped with 3 social media steps you can implement immediately in your business! Click here to register for our next call.

Selling Services for the Price of a Tweet

Wednesday, June 23rd, 2010

Traditional advertising is changing and fast.  Social media is a moving target and it can be challenging to stay on top of it all.  That said, if you can stay tuned in, add value and keep people coming back fore more, the payoff can be huge for your business. 

Stay tuned for some upcoming A Red Bench teleclasses on Facebook and You Tube, but in the meantime check out this interesting article called Selling Services for the Price of a Tweet.

For more information on social media and marketing check out our audio recordings on a variety of related topics.

Incorporating Social Media In Your Marketing Plan

Thursday, May 6th, 2010

I am now privy to some amazing marketing information and I can now share that with you, the small business owner.  A great opportunity for small business owners is social media.  It has amazing opportunities to take your brand to a new place for a very limited budget.  Click here for a great example of the little guy (Method) fighting a giant (Clorox) through social media:  http://votedaisy.com/

What causes do you stand for?  How could you incorporate this into your business.  For more information on social media, listen to one of our many Social Media Teleclasses.  Topics include How to Plan, Build and Promote Your Blog, Secrets To Leveraging Facebook, Turn Followers Into Fans (and Leads!) and Be On Top Of Google.