A Red Bench » Marketing

Mobile Video Teleclass Now Available!

Angela — Tue, 08 Nov 2011 14:10:00 +0000

If you missed Angela’s interview with online marketing guru Dan Hollings last month, ‘Promote Yourself Through Mobile Video’ is now available for purchase online! This was a great call, full of fantastic information about marketing yourself effectively using mobile media.

And don’t forget! Tomorrow will be A Red Bench’s LAST EVER live teleclass. Angela will be speaking with guest expert Marla Dee about ’staying in business a decade and beyond’. As a small business owner, you won’t want to miss this class. Click here for more information and to register.

New Ink Copy

Angela — Thu, 18 Aug 2011 14:55:45 +0000

If you enjoyed our recent teleclass with Sharon Stasney, but need a little help getting started with SEO marketing or business branding, you’re in luck! Sharon offers a variety of services to help you grab the attention of potential customers and get your message across clearly and concisely.

Check out Sharon’s website New Ink Copy for more information. Or follow her blog for other marketing tips and tricks!

Running a PO Business

Angela — Fri, 20 May 2011 19:39:23 +0000

Hope you enjoyed our teleclass this past Monday with guest expert Liz Canavan Byrne about Customer Retention! There was a lot of great information in the call, including some fantastic tips for connecting with and keeping your clients, which can have a huge impact on the success of your business. If you missed it, the recording is now available for purchase here.

If you’re interested in learning more, Liz will be holding a training on Thursday, June 2nd entitled “3 Pillars of Running a PO Business – Sales + Service + Raving Fans Retention”. The class will start at 9:00 AM and run until 9:45. For more information or to register, e-mail Liz.

Don’t forget, our next teleclass–Authentic Marketing with Michael Katz–will be this Monday, the 23rd of May. Click here for more information and to register.

Upcoming Call: Authentic Marketing

Angela — Wed, 11 May 2011 17:25:46 +0000

Potential clients have a sea of options available to them, so how can you make yourself stand out as a person that they want to hire and recommend to others? The answer isn’t a cooler website, a larger newspaper ad, or a deeper discount in your next promotion. Instead, it’s leveraging a natural advantage: your authentic voice!

It’s something you use every day, and it’s a big part of the reason your best clients love you. Yet, it’s probably not even something you’re aware of. Join us on Monday, May 23rd as we speak with Michael Katz of Blue Penguin Development about marketing yourself authentically.

On this call you will learn…

What ‘authentic marketing’ means and why it matters.
How to communicate with emotion, consistency, and natural language.
Why everything you learned in school about how to write is wrong.
How to get past your fear of communicating authentically.

This session will be filled with examples, dos and don’ts, and plenty of practical advice! Click here to register for this call today!

Social Media Marketing

Angela — Thu, 21 Oct 2010 17:05:32 +0000

Did you know that over half of consumers are more likely to buy from a brand and recommend that brand to their friends and family after becoming a fan or follower on Facebook? That 150 million of the over 500 million people on Facebook are constantly connected to the site through their mobile devices? That Facebook allows you to search for posts about your business or industry and target the people who need your services most?

Recently, e-mail marketing company Constant Contact hosted a webinar about Social Media Marketing with social media guru Brian Solis. In the webinar, Mr Solis discussed the advantages of marketing via social media, how to develop relationships with customers using social media, and characteristics of the ’social consumer’. For more information, check out Constant Contact’s social media page.

The advantages of using social media to attract and keep in touch with clients, friends, and family are clear, but a lot of people aren’t sure how to get started or what to do once they have an account. If you’re one of those people who keeps hearing about how great Facebook is, but you need a little help figuring out the site, join us next Tuesday (October 26th) for our upcoming teleclass: Facebook for Beginners. Designed for people with no previous Facebook or social media experience, this class will help you register for an account and get a feel for some of the features available to you. Learn how to create a profile, find and add your friends, set up a business page, and more!

Upcoming Teleclass: Facebook for Beginners

Angela — Wed, 13 Oct 2010 16:00:38 +0000

In our previous Facebook teleclasses (The NEW Facebook–Greatest Web Tool and Step Up Marketing Using Social Media) we realized there are many of you who want to join Facebook, but aren’t sure how to start. No longer a site just for high school and college students, Facebook is an amazing way for people of all ages to keep in touch with friends and family, as well as a potentially powerful business networking tool. Join us on Tuesday, October 26th for Facebook for Beginners. We will teach you how to join Facebook and navigate the various tools available from this social media giant.

You will learn:

How to register for Facebook
How to get your Facebook profile set up and fine tuned
How to find and add friends
How to use the various toolbars and tabs
How to create engaging status updates
How to set up a business fan or “like” page
How to use Facebook for business and marketing
How to protect yourself

On the call, plan to have Facebook open and in front of you so you can follow along and join the conversation.

Interested, but afraid you won’t be able to make it? Remember, all Teleclasses are recorded. Even if you can’t attend the live call, registering will ensure that you recieve a copy of the recording e-mailed directly to you within a couple business days of the call.

Click here to register today!

Upcoming Teleclass: The NEW Facebook–Greatest Web Tool

Angela — Thu, 29 Jul 2010 19:14:43 +0000

With half a billion current users and more joining every day, Facebook is one of the best and easiest ways to get your name out to potential clients. Are you utilizing this tool to your best advantage? Whether you’re brand new to Facebook or have been using it for years, join us on Monday, August 2nd at 10 AM EST to learn how to make your fan page more compelling, launch a successful Facebook Ad Campaign, understand recent changes to Facebook, and take advantage of the #1 thing you must understand to win the Facebook Marketing game!

Our featured guest will be Shama Kabani–president of The Marketing Zen Group, a full service digital marketing firm that serves clients around the world. She has been dubbed the “master millennial of the universe” and “an online marketing shaman” by Fast Company, and was listed as one of Business Week Magazine’s ’Top 25 Under 25′ entrepreneurs in North America.

Selling Services for the Price of a Tweet

Christa — Wed, 23 Jun 2010 20:29:17 +0000

Traditional advertising is changing and fast. Social media is a moving target and it can be challenging to stay on top of it all. That said, if you can stay tuned in, add value and keep people coming back fore more, the payoff can be huge for your business.

Stay tuned for some upcoming A Red Bench teleclasses on Facebook and You Tube, but in the meantime check out this interesting article called Selling Services for the Price of a Tweet.

For more information on social media and marketing check out our audio recordings on a variety of related topics.

Powerful Keynote Tim Sanders

Angela — Wed, 02 Jun 2010 13:17:05 +0000

Tim Sanders opening keynote was noteworthy to say the least. Tim brought true meaning to the phrase “givers gain”. He told vivid stories of how many business pioneers blazed the business trail by connecting other people first. Simply introduce three people who can benefit from each other each week, Tim challenged us, and see the magic unfold. When you help other people find the resources they need by introducing someone to a new business you will earn their trust and become a valuable resource. When you are a valuable resource you become the go-to person that people naturally turn to including when they need what you offer or when a friend of theirs needs what you offer.

Tim was full of incredible information and was very inspiring. You can learn more from Tim’s books Love is the Killer App: How to Win Business and Influence Friends and The Likeability Factor at his web-site.

So…who are three people that you can introduce to each other? Maybe you have a client who is moving and you can introduce them to mover and a custom closet company. When you send the e-mail introducing everyone be sure to include the reasons why you thought they might be able to work with each other.

Here’s to your new habit!

Last Day For Buy 2, Get 1 Audios

Christa — Mon, 31 May 2010 17:46:04 +0000

Last Chance! Buy 2 Audio Recordings, Get 1 Free
(2010 Conference Offer, even if you didn’t go to conference)

We’ve opened our conference offer to everyone in our database. For three more days you can purchase 2 Audio Recordings and get 1 Free. Offer ends May 31 at midnight and coupon code is Conference2010.

We have over 50 Audio Recordings to choose from and many may apply towards your continuing education credits. Click here to see our audio library.

Keeping Track of CEU’s?
Depending on your services and scope of work, A Red Bench Audio Recordings may apply towards your continuing education units. With each audio purchase you receive a certificate of attendance upon passing the class quiz. Calls are 75 minutes long and may count as 1 CEU.