Archive for the ‘Information Products’ Category

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Imagine Being Able To Have Your Own Info Product In 6 Months

Wednesday, July 15th, 2009

We’ve been flooded with requests for more accountability regarding creating information products.  So many of you have started and information product and get stuck along the way.  We also find many organizers are interested in information products, but don’t know how to get started or have fears about the process. Profitable Pricing eBook

There is an eager group of buyers out there  and using information products, you leverage every opportunity and start increasing and protecting your income stream.  A Red Bench’s business model is built on using information products as a revenue stream. 

At A Red Bench we are all about having “conversations that matter” and we are making some enhancements to our programs based on specific feedback we have received from you.  We will soon be announcing  6 Month Series on How to Create Your Own Very Information Product.  This will be a series limited to ten attendees and in the end you have a completed information product.   Stay tuned or email us at info@aredbench.com for more information.

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Posted in Grow Your Business, Information Products, Red Bench Members | 1 Comment »

Facebook Fortunes: How to Market Your Business on the Biggest Social Networking Site

Tuesday, June 16th, 2009

We kicked off the second day of the Social Media TeleSummit with Facebook expert Shama Hyder of Click to Client, LLC.  Her tShama Hyderopic was Fruitful Facebooking: How to Leverage the Social Giant to Further your Biz and Brand.

I was really looking forward to this call, because as much as I resisted Facebook and was forced into using it, I really like it.  I have gotten back in touch with so many friends from high school (North Allegheny, Pittsburgh, PA) and college (Indiana University, Bloomington, IN) and its been really fun.   That said,  I could spend hours on Facebook and I have a business (two of them actually) to run so I was anxious to learn how to more effectively use this powerful tool

Just learning how to automatically post my blog on Facebook was enough, but I learned so much more on this call.  I learned some techniques to using Facebook in just 15 minutes each day and the difference between groups and fans.  Very helpful for me!

Thanks Shama for a great call.  You certainly understand the big and constantly changing world of the social media giant. 

Continue to check our website and blog for more information regarding social media tools.  If you missed the Embrace Social Media, a TeleSummit, be on the lookout for Nancy’s presentation available from A Red Bench.

Click here to follow me on Facebook.

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Posted in Grow Your Business, Information Products, Marketing, Teleclasses, social media | No Comments »

How to Turn Followers Into Fans (and Fans Into Leads!) With Social Networking

Monday, June 15th, 2009

Nancy MarmolejoThe first day of the Social Media TeleSummit event ended with expert social media user Nancy Marmolejo of Viva Visability.  Her topic was How to Turn Followers Into Fans (and Fans Into Leads!) With Social Networking.     

My biggest take away from Nancy was that social media is meant to be fun and engaging.  Until I now I have really been looking at using Facebook, Twitter, etc as a chore, another thing to do so to speak.  And yes, it does take time, but you get out of it what you put into it.  Social media allows me to provide value, build my reputation, increase my credibility and build trust in a very unobtrusive manner. 

Thank you so much for being on the call Nancy.  You have so much to offer.  I wish the call could have been longer. 

Continue to check our website and blog for more information regarding social media tools.  If you missed the Embrace Social Media, a TeleSummit, be on the lookout for Nancy’s presentation available from A Red Bench.

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Posted in Grow Your Business, Information Products, Marketing, Teleclasses, social media | 2 Comments »

SEO Tips and & Tricks: Ideas so Juicy, You’ll Need a Napkin!

Monday, June 15th, 2009

For our fourth session, of eight on our Social Media TeleSummit, decided to shift gears a little bit.  We interviewed Gillian Muessig of SEOmoz.    Her topic was Gillian Muessig of SEOmozSEO Tips and & Tricks: Ideas so Juicy, You’ll Need a Napkin!   I had met Gillian before and saw her on a panel at a CRAVE conference a while back.  I knew her information would be awesome, but wow did she blow me away on the call yesterday.  Man, can that woman talk about SEO.  She is so passionate and so eloquent you just want to listen to more of what she has to say. 

So what did I learn?  I learned before I engage in any social media, I need to have a strategy in place to get my website at the top of the search page.  Am I doing that?  Probably not as well as I should.  She asked if my website deserved to be on the top of the page?  Implying had I done my homework?  Have you?  Great question.  Gillian took us through using links and how we should structure our links to get the most benefits, we talked about keywords and incorporating this all with social media; it was invaluable information. 

Thank you so much for being on the call Gillian.  You are truly the Mom of SEO and that title is yours to keep.  Continue to check our website and blog for more information regarding social media and SEO.  If you missed the Embrace Social Media, a TeleSummit, be on the lookout for Gillian’s presentation available from A Red Bench.

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Posted in Grow Your Business, Information Products, Marketing, social media | 1 Comment »

Just A Few Reasons To Consider An Information Product

Monday, June 8th, 2009

So I have been spending the last few weeks working on my POC National Conference Presentation.  So excited to be selected as a spProfitable Pricing eBookeaker at this Fall’s Calgary Conference.  My presentation is From Organizer to Infopreneur– Using Information Products to Boost Profitability.  The session is for organizers in years 1-5 of business who want to expand their existing business and for new organizers who are considering an alternative business model. 

As I work on my slides, which are due this week, I am reminded at how much I love information products and how happy I am Angela and I have built A Red Bench using them as revenue streams.  Here are a few benefits:

  • Passive income
  • Relatively easy additional revenue stream
  • Little investment with large profit margin
  • Paid over and over for one time effort
  • Expands your customer base
  • Marketing and cross promotion opportunities
  • Gives you a product to sell at a speaking events
  • Gives you something to give away as a bonus
  • Give you a lead in product to familiarize the customer with your services.

We’ve already had a fantastic Teleclass called From Ideas to Information Products with experts from Marketing EdgeVentures and have a booklet called Expanding Your Business with Information Products. 

If you ask most business owners, they are too busy to even think of working on an information product.  But it doesn’t have to complex, take a great deal of time or money.  If you haven’t not done so already, consider adding an information product to your products and services and you’ll be far and away above from the competition.

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Posted in Grow Your Business, Information Products | No Comments »

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