Archive for the ‘Information Products’ Category

Newer Entries »

SEO Tips and & Tricks: Ideas so Juicy, You’ll Need a Napkin!

Monday, June 15th, 2009

For our fourth session, of eight on our Social Media TeleSummit, decided to shift gears a little bit.  We interviewed Gillian Muessig of SEOmoz.    Her topic was Gillian Muessig of SEOmozSEO Tips and & Tricks: Ideas so Juicy, You’ll Need a Napkin!   I had met Gillian before and saw her on a panel at a CRAVE conference a while back.  I knew her information would be awesome, but wow did she blow me away on the call yesterday.  Man, can that woman talk about SEO.  She is so passionate and so eloquent you just want to listen to more of what she has to say. 

So what did I learn?  I learned before I engage in any social media, I need to have a strategy in place to get my website at the top of the search page.  Am I doing that?  Probably not as well as I should.  She asked if my website deserved to be on the top of the page?  Implying had I done my homework?  Have you?  Great question.  Gillian took us through using links and how we should structure our links to get the most benefits, we talked about keywords and incorporating this all with social media; it was invaluable information. 

Thank you so much for being on the call Gillian.  You are truly the Mom of SEO and that title is yours to keep.  Continue to check our website and blog for more information regarding social media and SEO.  If you missed the Embrace Social Media, a TeleSummit, be on the lookout for Gillian’s presentation available from A Red Bench.

Tags: , , , , , , , , ,
Posted in Grow Your Business, Information Products, Marketing, social media | 1 Comment »

Just A Few Reasons To Consider An Information Product

Monday, June 8th, 2009

So I have been spending the last few weeks working on my POC National Conference Presentation.  So excited to be selected as a spProfitable Pricing eBookeaker at this Fall’s Calgary Conference.  My presentation is From Organizer to Infopreneur– Using Information Products to Boost Profitability.  The session is for organizers in years 1-5 of business who want to expand their existing business and for new organizers who are considering an alternative business model. 

As I work on my slides, which are due this week, I am reminded at how much I love information products and how happy I am Angela and I have built A Red Bench using them as revenue streams.  Here are a few benefits:

  • Passive income
  • Relatively easy additional revenue stream
  • Little investment with large profit margin
  • Paid over and over for one time effort
  • Expands your customer base
  • Marketing and cross promotion opportunities
  • Gives you a product to sell at a speaking events
  • Gives you something to give away as a bonus
  • Give you a lead in product to familiarize the customer with your services.

We’ve already had a fantastic Teleclass called From Ideas to Information Products with experts from Marketing EdgeVentures and have a booklet called Expanding Your Business with Information Products. 

If you ask most business owners, they are too busy to even think of working on an information product.  But it doesn’t have to complex, take a great deal of time or money.  If you haven’t not done so already, consider adding an information product to your products and services and you’ll be far and away above from the competition.

Tags: , , , , , , , ,
Posted in Grow Your Business, Information Products | No Comments »

Newer Entries »