Archive for the ‘Information Products’ Category

Year-end Highlights for A Red Bench

Thursday, December 3rd, 2009

We hope you and your families had a wonderful Thanksgiving!  Now it’s off to the races during December which is often a very busy and stressful month.  It’s hard to believe the year has gone by so quickly, but so much has happened.  We hope you take some time to review your year; what made you happy?  What would you change?

As we look back at our year, we are thrilled with all we accomplished.  We strive to bring you the best experts we can find on business and organizing-related topics.  Our job is to help you manage your business a little easier.  Here are some of the highlights:

  • We kicked off the year as a finalist in the “Most Valuable Educational Resource” category of the 2009 LA Organizing Awards.
  • We hosted our first booth at the NAPO Conference.
  • We hosted our first Social Media Event where 8 trailblazers from this new phenomenon shared their tips and tricks on how to make the most of this amazing technology.
  • We kicked off our Become An Infopreneur Program and have a class of organizers creating their very own information product.
  • Christa presented, “From Organizer to Infopreneur,” at the POC Conference.
  • Angela was selected as a panelist for the 2010 NAPO Conference “Ask The Organizers” Panel.
  • We were once again nominated in the “Most Valuable Educational Resource” category of the 2010 LA Organizing Awards. Cast your vote here.
What a year!  Sure, there are things we would change, but overall we are pleased.  We want to thank you for all your support.  We love working with you and look forward to what may come in the new year.Happy holidays!

Don’t Forget To Protect Your Intellectual Property

Tuesday, November 3rd, 2009

As a member of our Six Month Become An Infopreneur Program, we will review your information product and provide feedback to you.  One thing we notice is many people forget to copyright their information.  To do this, you can simply use the following template:

Copyright © Year and Your business name
For example:  Copyright © 2009 A Red Bench

All rights reserved. No part of this ___________ (name product here) may be reproduced or transmitted in any form or by any means, electronically or mechanically, including photocopying, recording, retrieval system, file sharing, without written permission of the author, except for the inclusion in a review.

Requests for permission to make copies of any part of this book can be made to:

Name:
Address #1
Address #2
City, State, Zip
Phone
Website 
Email

You’ve worked so hard to create your information product, so be sure to protect it.  Take a few copyright all materials.

If you have a product idea or would like to create a product, purchase our audio recording called From Mind to Marketplace which includes a step by step guide to take your product from Concept to Consumer. 

At A Red Bench; we bring the experts to you!

How To Leverage Every Thing You Do

Monday, October 5th, 2009
  • Do you have a great idea you would love to turn into a product? 
  • Do you love the idea of creating an information product, but don’t have the time or the energy to make it happen? 
Our Profitable Pricing eBook

Our Profitable Pricing eBook

One of the biggest mistakes you can make is not bringing your product to life.  By creating information products, (such as Training Courses, Books or Audio Products) you leverage every opportunity and position yourself as an expert in your marketplace.

For the first time ever we are sharing what we have learned about creating information products in our Six Month Become An Infopreneur Program and there’s only one week left to register.

During our Six Month Become An Infopreneur Program you will go from concept to consumer using our step by step approach to successfully create and launch your product.  And the best part is you don’t have to do it alone.  You will have us and the learning from the others to make this process enjoyable and exciting. 

Don’t delay, only a few more days to register. 

A Red Bench provided business education to professional organizers and small business owners.

Wanna Make Money While You Sleep? Keep Reading

Tuesday, September 8th, 2009
Our Profitable Pricing eBook

Our Profitable Pricing eBook available at aredbench.com

In the past two years we have generated passive income using information products as our business model.  We’ve create over 40 Audio Recordings on a variety of business related topics, two eBooks, Six Business Forms, a Social Media Event, the Red Bench Coaching Club and the Teleclass Membership.  We had great ideas and we put them in motion.  You can too!

  • Do you have a great idea you would love to turn into a product? 
  • Do you love the idea of creating an information product, but don’t have the time or the energy to make it happen? 
  • Would you like to diversify your business by offering products that create passive income? 

Many businesses have already discovered the benefits of information products.  By creating information products, (such as Training Courses, Books or Audio Products) you leverage every opportunity and position yourself as an expert, build passive revenue and open up a world of new opportunities.  

For the first time ever we are sharing what we have learned about creating information products in our Six Month Become An Infopreneur Program.   This course will only be available to TEN small business owners who want to expand their business, position themselves as experts and create alternate revenue streams.  We find many small business owners are interested in information products, but don’t know how to get started or have fears about the process.  During our Six Month Become An Infopreneur Program you will go from concept to consumer using our step by step approach to successfully create and launch your product.  And the best part is you don’t have to do it alone.  You will have us and the learning from the others to make this process enjoyable and exciting.  

Our members were the first to hear of this amazing program and next week we will announce it to everyone.   Stay tuned for the official announcement and all the benefits and details! 

A Red Bench provided business education to professional organizers and small business owners.

Christa Wagner Leading Workshop at POC Conference

Tuesday, August 25th, 2009

The Professional Organizers of Canada Conference this year is taking place on November 6 – 8. Needless to say, attending Conference is very important because you meet so many people as well as learn vital business information and the latest in the world of professional organizing.

This year is extra exciting as I am hosting a workshop at Conference: “From Organizer to Infopreneur – Using Information Products to Boost Profitability.” Taking place on November 7 at 10:30am, this workshop focuses on the importance of information products and how you can use them to increase business. Here’s the workshop’s description:

“Many businesses have already discovered the benefits of information products. There is an eager group of buyers out there and you can tap into them by knowing what you’re passionate about and knowing what has the most potential in terms of quantity of sales and dollar amount per sale. Using information products, you leverage every opportunity and start increasing and protecting your income stream. A Red Bench’s business model is built on using information products as a revenue stream. Using our 6-Step Infopreneur Process, you will leave with the process to go from mind to marketplace and start earning passive income.”

Register now to attend my workshop at the POC conference. You can also view the program for Conference here (PDF) – my workshop is listed on page 8.

A Red Bench Testimonial

Tuesday, August 4th, 2009

We wanted to thank Lorrie Gazette for her very nice and much apprecaited testimonial.  Lorrie purchase and listened to the Powerful Needs Assessment Teleclass. I had to write and let you know how great I thought it was. I’ve taken many Teleclasses since starting my business 3 years ago, and this was one of the most content-rich classes I’ve heard in a while.” Lorrie Gazette of Creative Order & Design

Lorrie is the owner of Creative Order & Design in Texas.   She is a member of NAPO, a Certified Professional Organizer & Home Stager and Certified Relocation Transition Specialist

Thanks Lorrie.  We hope to work with you again soon!

Christa Wagner Nominated for 2009 Harold Taylor Organizing Award

Wednesday, July 22nd, 2009

I recently received my POC Talk newsletter and was shocked and thrilled to see that I have been nominated for the 2009 Harold Taylor Award.  What an honor and a surprise!!!  Thank you so much to whoever nominated me.  I did not see this coming and am just thrilled to be apart of such a distinguished list of organizers.  Professional Organizers in Canada

Nominees are the people who have been recognized by their peers as having given something back to POC, its members, and the organizing industry. The winner will be announced at the National POC Conference in Calgary this November.  I will be a speaker the conference.  The presentation is From Organizer to Infopreneur– Using Information Products to Boost Profitability. I look forward to meeting many organizers.

Thank you for this honor.  I am proud to be apart of POC and have always wanted to give as much as I can to other organizers and the organizing industry.   That is why A Red Bench was born!

Imagine Being Able To Have Your Own Info Product In 6 Months

Wednesday, July 15th, 2009

We’ve been flooded with requests for more accountability regarding creating information products.  So many of you have started and information product and get stuck along the way.  We also find many organizers are interested in information products, but don’t know how to get started or have fears about the process. Profitable Pricing eBook

There is an eager group of buyers out there  and using information products, you leverage every opportunity and start increasing and protecting your income stream.  A Red Bench’s business model is built on using information products as a revenue stream. 

At A Red Bench we are all about having “conversations that matter” and we are making some enhancements to our programs based on specific feedback we have received from you.  We will soon be announcing  6 Month Series on How to Create Your Own Very Information Product.  This will be a series limited to ten attendees and in the end you have a completed information product.   Stay tuned or email us at info@aredbench.com for more information.

Facebook Fortunes: How to Market Your Business on the Biggest Social Networking Site

Tuesday, June 16th, 2009

We kicked off the second day of the Social Media TeleSummit with Facebook expert Shama Hyder of Click to Client, LLC.  Her tShama Hyderopic was Fruitful Facebooking: How to Leverage the Social Giant to Further your Biz and Brand.

I was really looking forward to this call, because as much as I resisted Facebook and was forced into using it, I really like it.  I have gotten back in touch with so many friends from high school (North Allegheny, Pittsburgh, PA) and college (Indiana University, Bloomington, IN) and its been really fun.   That said,  I could spend hours on Facebook and I have a business (two of them actually) to run so I was anxious to learn how to more effectively use this powerful tool

Just learning how to automatically post my blog on Facebook was enough, but I learned so much more on this call.  I learned some techniques to using Facebook in just 15 minutes each day and the difference between groups and fans.  Very helpful for me!

Thanks Shama for a great call.  You certainly understand the big and constantly changing world of the social media giant. 

Continue to check our website and blog for more information regarding social media tools.  If you missed the Embrace Social Media, a TeleSummit, be on the lookout for Nancy’s presentation available from A Red Bench.

Click here to follow me on Facebook.

How to Turn Followers Into Fans (and Fans Into Leads!) With Social Networking

Monday, June 15th, 2009

Nancy MarmolejoThe first day of the Social Media TeleSummit event ended with expert social media user Nancy Marmolejo of Viva Visability.  Her topic was How to Turn Followers Into Fans (and Fans Into Leads!) With Social Networking.     

My biggest take away from Nancy was that social media is meant to be fun and engaging.  Until I now I have really been looking at using Facebook, Twitter, etc as a chore, another thing to do so to speak.  And yes, it does take time, but you get out of it what you put into it.  Social media allows me to provide value, build my reputation, increase my credibility and build trust in a very unobtrusive manner. 

Thank you so much for being on the call Nancy.  You have so much to offer.  I wish the call could have been longer. 

Continue to check our website and blog for more information regarding social media tools.  If you missed the Embrace Social Media, a TeleSummit, be on the lookout for Nancy’s presentation available from A Red Bench.