The Retail Advertising and Marketing Association (RAMA), a division of the National Retail Federation (NRF), yesterday unveiled the results of a survey on the habits of social media users, at NRF’s Retail Innovation Marketing Conference in San Francisco. Comparing social media users to the average U.S. adult, RAMA’s survey, “Social Media: An Inside Look at the People Who Use It,” examined differences in demographics for each group, including male and female usage, as well as age differences in social media users vs. other adults.
Highlights of the survey include the following:
- Seven out of 10 social media users between the ages of 18 and 34 regularly use Facebook more than such other sites as MySpace, Twitter and Classmates
- 71.8 percent of social media users said that after an online search, they tell others about a product or service through face-to-face communication
- More people who use social media prefer to give advice about a product or service rather than receive it
- Social media users are more likely to use other new media, compared with average adults age 18 and older
- 70.6 percent of female social media users regularly use Facebook, vs. 61.0 percent of males
- More men than women like to communicate with others via cell phone conversation after searching for a product or service online
Click here to review the full report. This is interesting stuff, social media is changing the way we market ourselves. For more information on how you can use social media in your business, check out our Social Media Teleclasses. These classes, which feature will answer your most common social media questions for both new and seasoned users. We had a Facebook expert, a Twitter expert, a LinkedIn expert and an expert to talk about time management and social media. We wanted the goods, no fluffy stuff; if you are a social media beginner or Tweeting several times of day, you want to learn how to maximize your social media results through questions, examples, case studies and tools, you can start using immediately. No one needs one more thing to do; but everyone wants and needs new clients. By listening to our social media audio recordings you will finally understand how this marketing phenomenon can expand your clientele to a place you have not imagined.
Tags: Professional Organizer Business, Professional Organizer Courses, Red Bench Program, social media