It is proven, the more contact you have with your database the more likely you are to turn them into a client. But are you doing it? The key is consistency and getting in front of your database on a regular basis. You can decide what that means for you and your business. For us, we are in touch at least three per month and we use our Constant Contact newsletter and email postcards to share information, add value and solutions to our database as well as promote our products and services. Sometimes its tough to get out the door, but you know what, every time we send it, something happens. We get a call, a client, a purchase or a member.
We want to challenge you to pick a tool and decide how often you will communicate with your database. Here are few we recommend:
- Monthly Newsletter
- Blog updated at least once per week
- Tips or inspirations – These can be available on your website, but you can email your database to let them know they are available.
- Provide articles on your website (must enter their contact info)
- Create an audio course (like on the A Red Bench bench home page)
- Teleclasses
- Marketing style workshops
Marketing is scary to a lot of people, but it doesn’t have to be and you don’t have to be an expert marketer to be successful. You do have to be consistent and constantly focused on growing your database. Pick one of these tools and start growing and staying in touch with your database more often.
A Red Bench offers business training to Professional Organizers and small business owners.
Tags: A Red Bench, Angela Ploetz, Christa Patchen Wagner, Christa Wagner, Professional Organizer Business, Professional Organizer Courses, Professional Organizer Education, Professional Organizing Classes, Professional Organizing Training, Red Bench, Red Bench Program