Should You Have A Blog Or a Newsletter

August 20th, 2009 by Christa

A question we get all the time is should I have a blog or a newsletter.  Well, you may not like the answer because its both.  The good news is you can use these two amazing tools together to help you stay in touch with existing clients as well as increase your visibility on the web.  And no joke every time we send out the newsletter, traffic increases to our website and we experience a boost in sales to our professional organizing classes, our audio recordings or our eBooks and forms

Our Preferred Newsletter Tool

During our social media event, called Embrace Social Media, we learned the first step to using social media and online communications is to have a blog.  Using Word Press or Blogger you can have a free blog up and running in no time.  This is an important first step because this allows you to own all of your intellectual property.  When you post on Facebook and Twitter, you don’t own that material.  So having a blog gives you real estate online and its all yours.  Also a blog increases your web visibility with well done search engine optimization.  

I know what you’re thinking I don’t have time for both a blog and a newsletter.  But these tools can easily work together for you.  Blog a few times each week, or write all your blogs at one time and schedule them like I do, and then use the blog posts for your newsletter articles.  Now, you are not recreating the wheel, but rather leveraging the same information in multiple formats.  Brilliant!    You can use the posts as an article, a tip series or a promotion.  Get create and leverage what you already have on hand.   If you would like to receive our newsletter, email us at info@aredbench.com with “Add to newsletter” in the subject line.  

Wanna learn more about social media and how to use it effectively?  We will launch the Embrace Social Media, a  TeleSummit Audios and Transcripts one at a time or you can get all eight very soon!  More details coming soon!

A Red Bench provides training and classes to professional organizers and other service based businesses. 

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One Response to “Should You Have A Blog Or a Newsletter”

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