Is anyone else’s head swirling when trying to figure out which marketing tactic will work best for you? How do you keep connected to your clients or potential clients? There are e-mail newsletters, Facebook, Twitter, Linked In, networking events, blogging, e-mail, phone calls and even sending clients a card or hand written note. Christa and I recently interviews 8 experts for our Embrace Social Media TeleSummit and as expected each expert has their own take on which tool is the BEST way to draw new clients.
After interviewing many people on marketing here is what I have come to realize:
1. There is no magic one size fits all solution. What works for one will not work for everyone. You can’t just copy what someone else is doing and expect to have a successful marketing campaign.
2. Find your sweet spot and embrace it! One of the biggest learning’s I had from the TeleSummit is that most of our speakers did all forms of social media marketing a LITTLE bit, but they did one of them BIG. They had their favorite and that is where they put most of their attention and that is where they saw their best results.
3. Use other types of marketing to support your main marketing effort. Again, most people use many different types of marketing, but they simply use it to supplement their major focus area. Of course you are going to practice multiple marketing efforts, but you don’t have to dedicate equal amounts of time to each of them.
So what will you focus on? Internet marketing, face to face marketing, relationship marketing? We would love to hear your thoughts.
Tags: A Red Bench, Angela Ploetz, Christa Wagner, Embrace Social Media, Maximize your marketing
Sorry I couldn’t make the conference. Social Media is a vital part of all marketing plans these days and I love what you had to say about doing a little of all and alot of one. That makes so much sense and makes the whole process not so imtimidating. I hope to make a future telesummit.
I would agree social media is a great tool! However I find that the most effective marketing technique is still the telephone and specifically the vanity toll-free number. It gives the consumer a memorable way to contact you about your product or service. I read that in a recent study consumers had a 45% higher recall rate of the Vanity number vs. a comparable URL. Every business is different but, no one should be without a vanity number.