What Is Your Marketing Plan?

February 12th, 2009 by A Red Bench

Typically, most business owners market their business when the phone stops ringing and that’s not a plan. In our teleclass, Create A World Class Marketing Plan, we shared tips the experts use to create a masterful marketing plan and execute like a pro.

One of the tips we shared is your marketing plan should consist of the following:

  1. Promotions: Short-term or seasonal incentives and programs that are designed to stimulate a quicker or greater purchase.
  2. Advertising: Activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic.
  3. Public Relations: Keeps your name and business in the eye of the community, increases your credibility and builds brand awareness.

Marketing isn’t a one-time event.  It’s a process and it’s essential to create a marketing plan that has all three components.  To listen to this great teleclass, you can purchase the recording at A Red Bench.

Happy Marketing!

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